Monisha Gidwani Sarage is a 26 year old Mumbai based businesswoman, trying to leave her mark in the crowded Cosmetics sector in India.
She has done her Bachelors in Pharmacy and then her MBA in Global strategy from Coventry University, London. She returned back from London with huge dreams of starting up her own cosmetic dream leaving behind a high paying job.
What do you currently do?
Seduction Las Vegas came into existence about three years back with only one product which was only nail polishes. Our goal was to create safe and economical products with the best manufacturers in the industry. Slowly we expanded further into various products such as lipsticks, Lipgloss, Sindhoor, Concealers and Compacts. With a market spread in mumbai we were covering close to 3000 outlets which comprised of Beauty Parlours and Cosmetic and novelty stores in and around Mumbai.
Then we stepped in and decided to expand to some smaller cities and we started with Alibaug and we were humbled by the great response that we covered the entire Raigad District. It is important that people in these areas are also supplied with quality products for which they are wiling to spend. We introduced a lesser quantity products at an affordable price range which attracted the consumers in that segment and we didn’t compromise on the quality even a bit.
Tell us about any current projects or initiatives?
We are currently tapping cities like Ahemdabad, Pune, Goa and Delhi for this year and we hope to grow our network with adding these cities. We are more of a direct marketing company where we have our own sales team in each of the territories we supply with our own logistics team who handle the deliveries for the same.We believe to directly pass the benefit to the consumer rather than involving too many middle men. Hence we are recruiting in full swing and we develop freshers and make them able for sales market. Each of these people are trained by our seniors where in they learnt the tricks and trade of the game. For us our customer is definitely the most important but we also value our employees a lot because these people have been the sole reason why seduction Las Vegas has reached today.
We are now actively entering the fashion segment and extensively beauty accessories which has given our customers like a one stop solution for all their needs for their salons. In fashion segment we have started with bags, Jewellery to begin with and our slowly expanding to become a fashion brand. With being in the cosmetics segment the customers have developed a level of trust with the brand and we look to take it a step further.
We have in this year also extensively worked on the technology part with a new revamped website and also our app will be launched on and Istore by June’17. We intend to be the first brand to be doing so in India and we are looking at having more coverage with these developments.
What has been your biggest challenge in achieving your success?
During this journey the biggest challenge has been to keep up with the demands of the retail industry. In the cosmetics sector the MNCs provide a separate rental or display charge to the famous retail outlets due to which it has been very difficult to enter these outlets even though our quality is one of the best. But we are thankful to few of our customers who have extended us support and putting our products on their shelf and then give us positive feedback.
What has been your greatest achievement personally?
Personally, I believe overall the biggest achievement for me has been to balance time with my family and also remove some time for my hobbies and recreation.
Who has been your biggest inspiration?
My biggest Inspiration have been my parents,My father has been a very supportive and strong role model in my life who has constantly been the pushing force whenever I relax a bit he is always there to give me that extra nudge and tell me to go a mile ahead to achieve what I want, he always has taught me the true meaning of Shoot for the moon and you will land in the stars. And my mother has been the one who has been a motivation during my bad days showing me the brighter side of life.
What does the future hold for you?
I am still young and I believe the future will be better than where it is and I have the power to create it 🙂