Home > Featuring Now > Inspirational Woman: Sapna Khandelwal | Entrepreneur & Social Activist, Re-Do Jewellery

Inspirational Woman: Sapna Khandelwal | Entrepreneur & Social Activist, Re-Do Jewellery

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Sapna Khandelwal

Sapna Khandelwal is a multi-faceted personality and powerhouse of dynamism, with an unrelenting interest in giving back to society while focusing on women empowerment and taking pride in our ancient Indian heritage.

Hailing from a family that cuts and polishes diamonds, Sapna, a ‘Jewellery Architect’ with more than 2 decades of industry experience, pioneered a breakthrough concept of renovating old and outdated gold/diamond/polki jewellery without melting it to create exquisite, unique & contemporary pieces. She now specialises in jewellery consultations out of her home studio in South Delhi.

In early 2015, a deep sense of loss seeing Saree wearing culture die, made Sapna start the Fb group ‘IndiaSareeChallenge’ to revive it. Since then she has been relentlessly working to encourage women to wear sarees. The 15,000+ women of the group are actively engaged and steadily growing globally. The same year, she also co-founded an NGO – ‘Devditi Foundation’, to do truly valuable work in areas of women empowerment, promotion of Indian culture and traditions, upliftment of the lesser privileged, environmental responsibility and eradication of hunger.

A deeply spiritual person, Sapna has been studying the Vedas, Upanishads and the Bhagwad Geeta for more than 25 years and derives her strength from India’s ancient wisdom.

Tell us a bit about yourself, your background and what you do currently

I can best describe myself as an entrepreneur and a social activist. First, as an entrepreneur, I have been involved in various creative fields for the last 30 years. Hailing from a family that cuts and polishes diamonds, I have more than two decades of experience in jewellery marketing, whole selling and retail, and as a ‘Jewellery Architect’, I now specialise in jewellery consultations, refurbishing and restoring old pieces of traditional and vintage jewellery at my home studio.

What has been your biggest challenge in achieving your success?

Sitting at my store in Khan Market 2008 onwards, I used to feel very disheartened to see clients come to exchange or melt rare family heirloom pieces for something more modern. Not only did it make my clients accrue financial loss, it also resulted in a great loss of our ancient Indian art, craft and tradition.

My biggest challenge is to persuade people to recognize and realize potential in old jewellery, in our heritage drape – the saree, in our culture and traditions and in the innate strength and ability of women.

What has been your greatest achievement personally?

My biggest achievement is that I am a part of the movement towards restoration and preservation of our exquisite Indian heritage in multiple ways, whether it is through my jewellery studio, or through IndiaSareeChallenge, through Devditi Foundation or as the ALL India Chairperson for Reviving Traditions.

Tell us about any current projects or initiatives you wish to promote

To revive pride in Indian traditional jewellery; to become a one stop shop for all kinds of jewellery repairs; to restore all sorts of vintage jewellery; to skill more technicians in the dying craft; to spread this knowledge to the next generations; to make Gen next aware of our glorious Indian heritage.

If you weren’t doing what you do now, what would you be doing?

Writing, Travelling, Blogging….

Who has been your biggest inspiration?

A deep study of the ancient wisdom of Vedas, Upanishads and Bhagwad Geeta since the last  25 years is my core source of strength and biggest inspiration. Secondly My Guru and my parents make me the person that I am..

What does the future hold for you?

The future holds immense promises. I would want to do my utmost to motivate people to take pride in our Indian traditions and culture; in Indian traditional jewellery; in our core values of humanity and good citizenship; and to spread this knowledge and awareness to the next generations.


‘Re-do Jewellery by Sapna Khandelwal

I am a ‘Jewellery Architect’, with more than 2 decades of industry experience. At my ‘Re-do Jewellery by Sapna Khandelwal’ studio, we not only assist clients to recreate their exquisite traditional jewellery without incurring melting losses but also help them retain the sentimental value of their pieces.

Websitewww.redojewellery.com FacebookRE-DO Jewellery Page

IndiaSareeChallenge’ – Founder

The plight of the Indian saree in modern times impelled me to form ‘IndiaSareeChallenge’, a FB group in April 2015, to motivate women to wear the saree. This group has received tremendous response globally. Its 15000+ women are actively engaged through various campaigns and is fast growing.

Facebook group linkFB IndiaSareeChallenge Group

‘Devditi Foundation’ – Co-Founder

Simultaneously I also co-founded ‘Devditi Foundation’, a non-profit organization which works towards urban women empowerment; revival of Indian traditions & culture, working for environmental responsibility, uplifting the lesser privileged sections of society and eradicating hunger. The foundation’s latest philanthropic initiative is ‘Devditi Bank – The Humanitarian Bank’. In Sep 2015. Devditi conducted World’s First Saree Flash Mob at an elite mall in South Delhi, which was covered widely by national and international media.

Facebook page linkFB Devditi Page  Websitewww.devditi.com

‘India Chair for Reviving Traditions’

I am the National Chair person for Reviving Traditions All Ladies League.

Facebook page linkReviving Traditions Page  Websitewww.aall.in

‘Spiritual Blogger’

A deeply spiritual person, I have been studying the Vedas, Upanishads and the Bhagwad Geeta for more than 25 years and write on the topics that touch me the most. Most of my articles get published regularly in magazines.

Ficci Ladies Organisation – I have been an active Life member of FLO for the last 25 years.

Article published in Business Magazine: Article: BW Disrupt

REDO complete logO copy

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